Personal & Team Logo

This week we were given the task of developing our personal and team logo.  We also had to think about personal branding, and how that will effect our logos.  I have decided to use my personal logo on another google site I'm creating for my school.  

Personal Logo:

Team Logo:

When do/should we start teaching students about self-branding?

You could start teaching students at an early elementary school level about self-branding.  A major part of self-branding is getting to know yourself.  Young students can learn more about themselves through self-discovery.  Through this process, they will begin the first process of personal branding!

What concepts about branding are important to teach?

That branding is more than just a logo.  It’s an idea formed by its intended audience based on a company’s culture, product, and service.  Personal branding is being able to effectively manage how others perceive you and what they think of you.  Personal branding should be authentic, and reflect who you truly are. 

Being consistent is vital to the success of your company and the website.  Taking hold of your personal and professional brand will help you distinguish yourself as an exceptional professional.

What strategies would you use to teach students about the concept of branding?

        Use the “Recycle, Reduce, Recover, and Reuse” Method, and get to know the real you through self-reflection. 

        Research what already works.  Look for commonalities, and stereotype yourself.  Sketch out as many different possibilities as you can.  Starting simple with black and white.  Be honest with yourself.  According to Marshall Goldsmith, there are 4 main steps to personal branding. 

1.     Define and formulate your personal ambition.  Think about who you are, and what you stand for.  What makes you the person that you truly are? 

2.     Define and formulate an authentic personal brand promise that you can use as the focal point of your behavior and actions. 

3.     Formulate your personal and balanced scorecard.  Develop and integrate a balanced action plan based on your personal ambition.  It’s about transforming your personal ambition into manageable objectives.

4.     Implement and cultivate your brand.  This means you will need to maintain your brand effectively. 

How can branding be used in an educational environment?

You can brainstorm words or phrases that describe who you are, and then have the students create a logo that portrays them.  This would be a great way to start the year, and get to know the people in your class, and to teach your classmates about the things that are important to you!

Alcantara, L. (2009). The art of self-branding. Retrieved from http://www.lealea.net/blog/comments/the-art-of-self-branding-part-two/

Goldsmith, M. (August 2007). Authentic personal branding. Retrieved from http://www.businessweek.com/managing/content/sep2009/ca20090929_228578.htm